Pédagogie

Being an ideas person in the world today suggests having an overall vision of any project. The speed at which information technology tools change has radically modified the production process of images. This process is no longer given to an art director then to a designer and then finally to a production person, but instead is handed over to one single person, who will carry out all the stages of the job.

Furthermore, if brands or institutions use the same message over a long period time, symbols, codes and fashions, on the other hand, never cease to change.

This aspect of speed and change in the profession requires a young professional to have an eclectic mind, quick intuition, a creative spirit, open to conceptual and methodical initiatives.